Ginseng has been a star in Korean skincare for centuries thanks to its antioxidants and phytonutrients, aka the stuff that helps your skin’s building blocks stay strong. There’s a lot ginseng can do, but our personal favourites? It boosts collagen production to slow down the visible signs of ageing, restores bounce and improves elasticity so your skin feels firmer and more supple.

Not to freak you out, but after 25, your skin loses about 1% of collagen each year. Over time, that means less bounce, less firmness and a little less glow. That’s why your under-eyes need a little extra care.

They work great on their own, but together? Even better. Prime Time Mask: firms, tightens and smooths skin. Prime Time Eye Cream: smooths fine lines, reduces dark circles and puffiness. Pair them up, and you get a collagen-boosting combo that leaves your skin plump, radiant and healthy.